voco Fiorello – LaGuardia East opens

IHG Hotels & Resorts has opened voco Fiorello – LaGuardia East, the brand’s fourth hotel in New York. The property is located in Flushing—close to LaGuardia Airport, Chinatown, Citi Field and Billie Jean King National Tennis Center.

The 114-room hotel has the brand’s three hallmarks—”come on in,” “me time,” and “voco life”—woven into its DNA, according to the company. Upon landing, guests will experience the brand’s “Come on in” philosophy with a welcome treat of chocolate-covered shortbread cookies from a local bakery. Guests will enjoy “Me time” with “indulgent” beds, luxury bathroom amenities, WiFi and other touches, such as a Nespresso machine in every room. For “voco life,” the hotel will soon open Achille’s Lounge in the hotel lobby. It will introduce a new rooftop restaurant concept to the city with Little Flower’s Lookout, offering a classic American breakfast daily with views of the Manhattan skyline.

Like each voco, the property pays homage to its historical connections and the surrounding community—starting with its namesake, Fiorello La Guardia, who served as the mayor of New York from 1934 to 1946. The hotel also has an aviation-inspired design scheme. The hotel shares its location with several restaurants, including The Buffet, an Asian seafood spot.

“The voco hotels brand has seen rapid expansion and growth in the conversion space over the last year, and the opening of voco Fiorello – LaGuardia East heralds another milestone for the brand as we track to double our portfolio around the world within the next five years,” said Ginger Taggart, VP, voco hotels. “While we bring our voco flair to all our hotels, we also make sure to celebrate a local area or building’s history, and this hotel is a beautiful reflection of Flushing’s rich culture and Fiorello La Guardia’s undeniable impact.”

The hotel will also offer electric vehicle charging stations for drive-in guests as part of the brand’s commitment to work toward a more sustainable future. Other sustainably focused on-property initiatives include aerated shower heads, pillow- and duvet fillings made from 100% recycled materials and refillable, eco-friendly bath amenities.