Crowne Plaza Hotels & Resorts, part of the IHG Hotels & Resorts premium portfolio, continues to roll out its New Modern design across its properties in the U.S.
The New Modern design style establishes defined zones for productivity, restoration and collaboration among its refreshed public and guest spaces. Updated guestrooms include thoughtfully arranged furniture and amenities to ensure a smoother transition between work and relaxation, according the company. New Modern communal areas feature groupings of designated public and private work and leisure areas welcoming of individual focus or collaborative engagement, fueled by inviting food and beverage options.
“As the once firm lines between business and leisure travel blur further, Crowne Plaza remains a trusted leader at the forefront of serving the new blended traveler,” said Ginger Taggart, VP, brand management – global premium brands, IHG Hotels & Resorts. “Our latest design approach introduces more inviting gathering spaces that inspire connection and enable guests to balance business and social interaction. This transformation of our estate further strengthens the Crowne Plaza offering, and we’ll continue to explore avenues to welcome guests and communities while optimizing return potential for owners.”
IHG forecasts that 70% of Crowne Plaza’s Americas estate will showcase updated designs by the end of 2025. The following properties have already completed the refresh:
- Following a comprehensive transformation, Crowne Plaza Virginia Beach Town Center now offers a reimagined guest experience with new premium amenities. The hotel’s 148 guestrooms include updated furnishings and refined décor, while its public spaces—including the lobby and meeting areas—also underwent a redesign to enhance both comfort and functionality. Guests can enjoy the hotel’s revamped pool area and the new onsite Flagship Restaurant & Lounge, serving coastal-inspired American cuisine alongside hand-crafted cocktails. The property owned and managed by National Hospitality Services.
- Crowne Plaza Louisville Airport Expo Center recently finalized a full-scale renovation under the direction of owner Al J. Schneider Company. All 588 guestrooms now feature modernized furnishings and updated design elements, while public areas include dining concepts ranging from the Al’s Table restaurant and The Lobby Bar to a grab-and-go market. A refreshed lobby and more than 50,000 sq. ft. of flexible meeting and event space further enhance the guest experience. The hotel is located near Muhammed Ali International Airport, the Kentucky Exposition Center and Churchill Downs.
- Crowne Plaza Seattle – Downtown wrapped a multi-phase renovation at the end of 2024. The project included updates to the hotel’s exterior, lobby and dining spaces along with a reimagination of its 418 guestrooms. Located near Seattle landmarks such as Lumen Field and the Space Needle, the hotel also offers more than 10,000 sq. ft. of versatile meeting and event space.
- Crowne Plaza Niagara Falls NY – Riverside joined the Crowne Plaza system in late 2024, offering serene waterfront views along the Niagara River and a location minutes from the iconic falls. The first phase of this transformative project, overseen by owner Merani Holdings, included a revamp of the hotel’s public spaces and 141 guestrooms, with additional enhancements planned during the next two years. Unique among properties in the area, the hotel features an onsite dock providing access for boating.
- Crowne Plaza Orlando – Downtown recently celebrated the completion of a multi-year renovation project under the guidance of owner and management company Vista Hospitality Group. Within the first stage, the property’s 227 guestrooms received a full modernization. Highlights of the second and final phase included upgrades to its public spaces, exterior, and restaurant and lounge areas. Featuring more than 8,000 sq. ft. of meeting and events space, the hotel is also near Kia Center arena, Camping World Stadium, Orlando City Soccer Stadium, Universal Orlando Resort and many of the city’s other most notable attractions.
