TPG names creative director

TPG Architecture, a New York City-based architecture and design firm, has added Scott Faucheux as creative director. With 25 years of experience in the industry and a portfolio that spans retail, commercial, entertainment, hospitality, institutional and residential projects, Faucheux will help innovate and elevate the firm’s experiential and immersive concepts for new and existing clients with a multidisciplinary dexterity, according to TPG.

“We are pleased to announce the addition of Scott Faucheux to TPG and welcome him to our firm as creative director,” said Jim Phillips, founding partner, TPG Architecture. “His diverse design experience and background working with brands will be an impactful addition to our practice, adding creativity, depth and dimension. We look forward to his future contributions to our design team.”

Faucheux’s background includes experiential design projects that range from interactive installations to innovative retail concepts for renowned, global brands such as Samsung, Mercedes-Benz, Urban Outfitters, The Art of Shaving, KIEHL’S and Anthropologie. His creativity and dedication have earned him multiple accolades across multiple publications, including the POPEI Award, and Iconic Awards.

As creative director, Faucheux will work closely with Alec Zaballero and Ron Alalouf, managing executives, to continue bringing new and fresh ideas to TPG’s growing roster of service-based clients, including Boll & Branch, El Palacio de Heirro, Christofle and Birkenstock.

“It is an honor to join TPG and participate in their industry-leading work,” said Faucheux. “Whether in hospitality, lifestyle, or any service brand, it is crucial to establish a genuine connection between the brand and the consumer. I strongly believe in the power of authentic storytelling and resonating with consumers through meaningful narratives. I look forward to collaborating with the talented team at TPG to redefine the future of retail and design.”

In his previous roles, Faucheux headed creative studios for OSK New York, Cheil’s MDLab and for Pompei A.D. Among his many accomplishments, Faucheux holds a Bachelor of Architecture from Virginia Polytechnic Institute & State University and has been a guest lecturer at Syracuse University’s Architecture School.