Springboard Hospitality refreshes brand identity

Springboard Hospitality, a hospitality management company with 40 hotels in 10 states, has unveiled a refreshed brand identity and an all-new website.

Featuring user-friendly destination and trip planning tools and a tech-forward approach, the new website invites intrepid travelers to discover and interact with Springboard’s range of hospitality experiences, the company reports.

“We are excited to debut our updated identity and website, which reflects the unique value we provide for stakeholders in both urban and vacation destination markets,” said Ben Rafter, CEO, Springboard Hospitality. “With an expert team, supported by best-in-class technology, we are able to provide truly customizable management strategies for independent and branded hotels and resorts, as well as flagged properties with unique stories to tell.”

The website offers a “one-stop place” for consumers to discover Springboard’s destinations through interactive content guides, book a hotel stay or request an event or meeting proposal from multiple Springboard properties. Creating a direct-to-consumer interface for the new website was a primary focus to provide more opportunities for consumers to utilize Springboard as a gateway to new destinations and make it easy for travelers to plan their next hotel stay or event.

The Los Angeles and Honolulu-based company has reported “tremendous” growth in the past two years, increasing its presence on the East Coast and key destinations, including Sedona, AZ; Kona, HI; Myrtle Beach, SC; Branson, MO; Mammoth Springs, CA; and Jackson, WY—which join anchor properties in markets such as Los Angeles, San Francisco and Honolulu. The company added six new hotels to its portfolio last year and now manages more than 6,000 rooms across the U.S.