Hotel Equities partners with Grazzy for digital tipping

Hotel owner, operator and developer Hotel Equities has revealed an enterprise-wide implementation of a digital tipping platform for its associates powered by Grazzy.

The initiative aims to enhance the overall associate and guest experience by providing a convenient, secure and cashless way for guests to express their appreciation for exceptional service, according to the company.

According to a recent study, 83% of hotel guests report wanting to tip staff members but not having the means to do so digitally. With the Grazzy platform, hotel guests staying at any Hotel Equities hotel can now tip housekeeping, front desk and other hotel staff directly from their mobile devices, without the need for cash or any additional app downloads. Guests scan a property-branded QR code displayed in their hotel room or on signage around the hotel to access Grazzy, then select the staff member they want to tip and enter the amount.

“Our associates drive results and we are constantly seeking ways to enhance their work experience, which is why we are excited about our partnership with Grazzy and Visa Direct,” said David Rosenberg, SVP, operations, Hotel Equities. “By implementing digital tipping, we are not only modernizing the tipping process, but also providing our associates with an additional avenue for recognition and financial benefit. This initiative aligns with HE’s commitment to utilize thoughtful technology and create added benefit offerings for our team members.”

Yanilsa Ore-Gonzalez, SVP/head of Visa Direct, North America, added, “We are committed to turning inefficient, time-consuming processes into innovative digital experiences for businesses, their employees and customers. Our close collaboration with Grazzy to digitize tipping in the hospitality industry is a testament to our commitment to innovate to make life better for everyone, everywhere.”

Hotel Equities has begun implementing the platform across its portfolio of hotels and will continue to do so over the coming months.