NELSON Worldwide names design leader

NELSON Worldwide, award-winning architecture, design and strategy firm, has welcomed Rachael Lewis as regional design leader. Based in the firm’s Seattle office, Lewis will lead the hospitality team to craft memorable experiences that attract, connect and engage loyal guests.

“I am excited to welcome Rachael as NELSON Worldwide’s new Regional Design Leader,” said Chairman/CEO John “Ozzie” Nelson Jr. “Her deep understanding of the hospitality sector, paired with her ability to provide a holistic approach to design is an invaluable asset that will drive continued growth in the Pacific Northwest.”

Lewis joins NELSON with more than two decades of experience in design, brand development and team management. As a seasoned leader with an extensive hospitality background, she will provide innovative insight on industry trends and bring hospitality design elements to various market sectors, including workplace, healthcare and retail. She believes that everyone is entitled to great design and is passionate about providing a supportive and collaborative process for designers and clients.

“NELSON’s commitment to culture and their dedication to empowering staff is so important to me,” Lewis said. “In my new role, my goal is to emphasize the aspect of culture for the Northwest region and to support staff and build leaders who direct with courage and empathy.”

Lewis will bring her unique design process to NELSON. By considering the desired consumer experience and collaborating with clients, she can merge business goals and design innovative solutions to create experiences and leave a legacy by supporting brands, people and local cultures.

Before joining NELSON, Lewis worked at Katerra as director, architecture and design, where she led multi-family and hospitality verticals. Throughout her career, she has worked alongside hospitality leaders, brand executives and high-profile clients. She also unified a team of diverse professionals to deliver spaces that attract and inspire while enhancing the user’s experience through design and branding. Some of the brands she has previously worked with include The Walt Disney Company, Hilton, IHG and Best Western International.