Hotel Equities (HE) has been selected to operate Postcard Cabins, an outdoor hospitality brand recently acquired by Marriott International. HE will manage Postcard’s collection of cabins across the U.S.
“We are thrilled to partner with Postcard Cabins and play a key role in assisting Marriott in offering its guests more choice in accommodations under this reimagined brand,” said Al Smith, president, hotel operations, HE. “Postcard Cabins’ vision for providing a retreat from the modern world is incredibly well-timed and well-executed. We’re excited to leverage our operational strengths to enhance guest experiences while helping expand Postcard Cabins’ portfolio nationwide.”
Outdoor hospitality continues to experience a remarkable surge as more travelers seek nature-focused escapes, driven by wellness trends, sustainable travel and a desire to unplug. Managing remote, eco-sensitive properties requires expert oversight to maintain consistency in service standards and handle unique logistical challenges, according to the company.
Marriott’s planned outdoor-focused collection, expected to launch in 2025, will be anchored by Postcard Cabins, formerly known as Getaway Outposts. Postcard Cabins will be integrated into Marriott Bonvoy’s system, including Marriott.com and the Marriott Bonvoy mobile app, enhancing accessibility for over 219 million Bonvoy members.
Jon Staff, founder/CEO, Postcard Cabins, added, “In joining Marriott and selecting Hotel Equities as our operator, we’re excited to bring the Postcard Cabins experience to a global audience seeking exactly what we offer—a place to slow down, disconnect from the everyday, and invest in the relationships that matter most. What started a decade ago with a small group of believers in the power of spending free time in nature has grown into a national movement, which we expect will only gather steam with Marriott’s expansive reach.”
Joe Reardon, chief development officer, HE, added, “This partnership is a pivotal moment for Hotel Equities as we step into outdoor hospitality. We see tremendous growth opportunities in this space, and Postcard Cabins’ brand aligns perfectly with what today’s travelers are seeking. Our goal is to support Postcard Cabins in expanding its reach while maintaining the integrity of its guest-first ethos.”
