Hotel Equities appoints Marilia Pergola CALA VP, operations

Hotel Equities (HE) has appointed Marilia Pergola as VP, operations for the Caribbean and Latin America (CALA) region.

“We are thrilled to welcome Marilia to the Hotel Equities family,” said Al Smith, president, operations, Hotel Equities. “Her knowledge of the CALA landscape, coupled with her operational rigor and passion for people development, make her the ideal leader to inspire our associates and provide exceptional service to our guests and partners across the beautiful and dynamic CALA region.”

Pergola will lead operational strategy and execution across HE’s portfolio in the region. With expertise in revenue management, brand compliance, financial performance and pre-opening excellence, she is expected to drive operational success, build strong owner relationships and elevate guest experiences throughout the CALA region.

“Marilia’s arrival underscores our dedication to the region and our long-term strategy to support growth with experienced, boots-on-the-ground leadership,” said Michael Register, who oversees new development for the CALA region at HE. “As we continue to expand our portfolio and partnerships, her operational acumen and cultural fluency will be invaluable.”

Pergola has more than 20 years of experience in hotel operations, including the past eight years at Marriott International, where she most recently served as senior director, operations – owner & franchise relations, Caribbean & Latin America. She managed a portfolio of more than 100 full-service and select-service hotels, led franchisee engagement efforts and spearheaded critical integration projects, including the loyalty merger of Starwood Preferred Guest with Marriott Rewards and the operational transition of City Express.

“I’m honored to join Hotel Equities at such an exciting time of growth in the Caribbean and Latin America,” said Pergola. “This region holds immense opportunity, and with HE’s people-first culture and commitment to in-market support, I’m confident we’ll continue to elevate the guest and owner experience across every hotel we touch.”

HE’s CALA portfolio currently consists of nine properties and nearly 1,000 hotel rooms under development in the region, including locations in Curacao, Dominica, Grenada, Mexico, St. Thomas and Trinidad & Tobago.