Hotel Equities (HE) has revealed the continued expansion of its Caribbean & Latin America (CALA) in-market operating platform.
Since appointing industry veteran Juan Corvinos as president of the HE CALA region, the portfolio has grown to include five open hotels and 12 additional projects underway across multiple markets. Projects include Amaris Grace Bay, an LXR Hotel in Turks and Caicos, with announcements to come in Riviera Maya, Curacao, Mexico City, Trinidad, Tobago, Dominica, Dominican Republic and Costa Rica.
The portfolio is supported by a dedicated regional team based throughout the market.
“Our focus from the outset was to build a platform designed for long-term success in this region,” shared Corvinos. “By investing early in local talent, in-market infrastructure and strong owner partnerships, we have been able to scale with discipline while delivering the responsiveness and insight that owners expect from a locally led operator.”
HE’s expanding CALA portfolio reflects a growing mix of resort and lifestyle properties across key leisure destinations. Most recently, the company assumed management of Donoma Las Terrenas Beach Resort & Spa, Autograph Collection, which opened this past November in the Dominican Republic. Set on the beachfront in Las Terrenas,, the property represents a significant addition to the HE CALA portfolio of resort destinations. Other noteworthy portfolio additions include Terra Nova Best Western Premier Collection in Kingston, Jamaica, and Casas del XVI in Santo Domingo, Dominican Republic.
Looking ahead to an active 2026; the HE CALA team is preparing to open Claritas Resort Jacó, a 63-room oceanfront resort in Jacó, Costa Rica, located along the country’s Central Pacific Coast. The property will join the WorldHotels Elite portfolio on March 2. The company opened its first CALA property, the Hampton by Hilton St. Thomas, located in Charlotte Amalie, U.S. Virgin Islands, in August 2025.
To support this continued growth, HE has made several in-market appointments, including Rodrigo Cuello based in Cancun and Mariana Gonzalez based in Ciudad de Mexico, strengthening the platform’s human resources, shared services and operational finance capabilities.
“Our people are central to how we operate in this region,” Corvinos added. “Having experienced leaders on the ground allows us to move decisively and support owners with the e level of attention and insight these markets require.”
Cuello is senior director, people and talent, where he leads recruitment; training; employee relations; compensation and benefits; and organizational initiatives in market. He brings extensive experience hiring both senior executives and large-scale hospitality teams with Hyatt and Hilton, with a particular focus on hotel openings and rebrandings, supported by deep multicultural expertise throughout Latin America and a background in psychology.
Gonzalez, director, shared services and finance, most recently oversaw shared services operations for Hilton. Her experience spans focused-service hotels to large-scale luxury and all-inclusive portfolios. A hotel management graduate and lifelong hotelier, Gonzalez partners closely with owners and on-property teams to ensure strong financial performance.
With a fully in-market operating platform in place, HE is designed to support owners across the Caribbean and Latin America with local execution backed by the company’s global scale.
Look for more coverage of the company’s expansion in the CALA region in the February issue of Hotel Business.
