G6 Hospitality has launched a nationwide hospitality safety and security program in partnership with the Texas Hotel & Lodging Association (THLA), with its first session taking place in Dallas.
The session offered practical guidance on responding to police inquiries while safeguarding guest privacy, understanding legal responsibilities and policies related to firearms, active shooter situations, pets and other critical issues. It also provided guidance on managing guest disturbances and de-escalation, practical steps to reduce premises liability and strengthen insurance preparedness.
The launch saw strong participation, according to the company, with more than 100 hospitality professionals joining from 15 states including Texas, Arkansas, California, Florida, Georgia, Illinois, Iowa, Kansas, Minnesota, Nevada, Oklahoma, Oregon, Utah, Washington and Wisconsin.
With hotels across the U.S. increasingly confronted by evolving forms of criminal activity, ranging from human trafficking and narcotics-related cases to identity fraud, the program is one of the first coordinated, industry-backed safety and security education initiatives designed specifically for the economy lodging segment. It aims to equip franchise owners, GMs and frontline staff with up-to-date protocols, law-enforcement-aligned practices and real-world guidance to address the rapidly evolving safety landscape in the hospitality sector.
“Our franchise partners are at the heart of every strategic decision we make,” said Sonal Sinha, CEO, G6 Hospitality. “This national seminar program is a direct investment in their success, their safety and their long-term growth. Through expert-led training modules, attendees gain practical knowledge on guest verification, incident response, local law enforcement collaboration, compliance requirements and best practices that directly protect their business, employees and guests.”
Developed with the THLA, industry best practices and guidance from legal specialists, the curriculum brings together credible, actionable insights. “This program is built on real cases, real legal requirements, and real operational realities,” said Scott Joslove, president/CEO, THLA. “Our goal is to equip hotel teams with clarity—what to look for, what to do and how to work seamlessly with public safety agencies.”
Following the successful pilot workshop at G6 Hospitality headquarters in Dallas, G6 Hospitality and THLA will roll out the seminar series across major U.S. markets over the coming months. The program will include in-person workshops, operational toolkits and digital learning resources to ensure maximum accessibility for franchise teams.
