citizenM launches unique loyalty program

Dutch hotel-and-lifestyle brand citizenM has introduced a unique loyalty program called mycitizenM+.

mycitizenM+ members sign up for a year at $12 a month (billed monthly). There are no points to collect and no bronze-silver-platinum levels to achieve. Members simply sign up to enjoy all the “perks without the points,” according to the company.

When choosing the membership features, citizenM relied heavily on guest feedback. Most travelers want simplicity, value and flexibility. With the mycitizenM+ membership, citizenM guarantees an extra 10% discount off the lowest public rate, anytime. A room is also guaranteed, even during busy periods, for all member reservations made at least 48 hours in advance.

Additional perks include free late checkout and a free upgrade to a premium view room (both are subject to availability), a “first in queue” chat service, early access to discounts and members-only events.

Every citizenM hotel is included, and there are no blackout dates. By the end the year, there will be 30 citizenM hotels in 18 cities across Europe, North America and Asia.

“We’ve always appealed to the self-employed: entrepreneurs, freelancers and consultants,” said Ernest Lee, chief growth officer, citizenM. “Many of them are starting or scaling a business, paying for travel out of their own pocket. As a young company that went through a ‘bootstrapping’ phase ourselves, we understand the importance of being frugal while still wanting a high-quality travel experience. That’s why we launched mycitizenM+. Now, startup founders to independent contractors have a shortcut to elite hotel status without the complicated points program or ‘Fortune 500’ travel budget.”

Guests who already have the free mycitizenM account can upgrade to a mycitizenM+ membership in just a few clicks. Everyone else can purchase the mycitizenM+ membership during booking.