Auberge Resorts Collection, a portfolio of one-of-a-kind luxury hotels, resorts and residences, has been appointed by the Miami-based global developer Witkoff and Monroe Capital to manage The Shore Club Resort & Residences, Auberge Resorts Collection in Miami Beach. The reimagining of this icon in the heart of Miami—set to open in 2027—will see it restored and elevated.
A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Ave. in the heart of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis. As an Auberge Resorts Collection property, the three-acre playground with 175 ft. of oceanfront will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa, both designed by Robert A.M. Stern Architects (RAMSA), the firm’s very first oceanfront project.
“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” said Dan Friedkin, chairman, Auberge Resorts Collection. “Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life.”
Working closely with London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, RAMSA and Auberge Resorts Collection will ensure that The Shore Club’s historic integrity and character remain intact, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new South Beach era. Just 73 rooms and suites, including a luxurious penthouse, will offer guests the ultimate Miami Beach experience, with direct beach access and five-star amenities set within landscaped botanical gardens.
Craig Reid, CEO, Auberge Resorts Collection, said, “We are delighted to partner with Witkoff and Monroe Capital as we continue to expand Auberge’s presence in global urban destinations. The Shore Club will be a standout destination highlighting Miami Beach as one of the finest locations in which to relax, play and live.”
Alex Witkoff, co-CEO, Witkoff, said, “With all their experience and finesse in curating luxury escapes and lifestyles, it gives me great pleasure to have the award-winning team at Auberge Resorts Collection manage our property in Miami Beach. The approach taken by Auberge Resorts Collection is very much in keeping with Witkoff’s ethos of crafting top-tier luxury destinations. This collaboration is complementary in every way and we very much look forward to working with them to reinstate this iconic property on the Miami Beach skyline.”
Image credit: Auberge Resorts Collection
