Lark Hotels has added the Zelda Dearest hotel in Asheville, NC, which was inspired by Zelda Fitzgerald, to its portfolio.
The hotel has 20 rooms spread between three restored, turn-of-the-century mansions. With interiors by Nashville-based Anderson Design Studio, each room has its own personality. According to Lark Hotels, the property pulls from Fitzgerald’s romantic perspectives and artistic character by mixing feminine pink tones with bold accents.
Zelda Dearest is Lark Hotels’ second Asheville property, debuting alongside Blind Tiger, which opened steps from downtown in June 2023. It also is the second partnership between Lark Hotels and commercial real estate developer Hatteras Sky, which serves as Asheville’s Official Hotelier of the Zelda and F. Scott Fitzgerald Estate and is the only hotelier sanctioned by the Fitzgerald family. Along with Hatteras Sky, Somera Capital East serves as a capital partner.
The property joins more than 30 boutique hotels under the Lark Hotels umbrella. In 2020, the company launched a third-party management division focused on the management and marketing of independent hotels throughout the U.S. In 2021, it launched Bluebird by Lark, a sister brand focused on the development of boutique roadside lodges.
