Auberge Resorts Collection names Robert Whitfield area VP

Auberge Resorts Collection has revealed that Robert Whitfield will join the company in July as area VP.
Bringing more than three decades of experience in luxury hospitality to his new role, Whitfield will oversee development, operations, sales and marketing, finance and culture for the brand’s West Coast properties.

“Robert has stellar leadership experience and a wonderful reputation for driving high performance and an exceptional guest experience at some of the finest hotels and resorts in the world,” said Craig Reid, president/CEO, Auberge Resorts Collection. “We are thrilled to welcome him to the Auberge family as we continue to expand and invest in our portfolio on the West Coast.”

Over the last decade, he held a regional role with the Dorchester Collection in England, and was also regional VP with Four Seasons Hotels and Resorts in the Americas. His past experience will lend itself well to this new role, in which he will develop, deploy and oversee strategy and operations with openings, transitions and existing Auberge Resorts Collection properties, according to the company.

“Auberge Resorts Collection is the most exciting, unique and innovative luxury hotel brand in the market right now,” said Whitfield. “It is an honor to join the family and I look forward to helping cultivate the brand’s West Coast portfolio, keeping the brand’s truly one-of-a-kind vision at the forefront.”