Wyndham launches first U.K. Super 8

Wyndham Hotels & Resorts and Roadchef, a U.K. motorway service area operator welcoming 52 million visitors each year, have revealed the upcoming opening of Super 8 by Wyndham Chester East, the brand’s first entry in the country.

Expected to open this month following an extensive refurbishment project, the 41-room hotel is located just off the M56 motorway, serving road travelers around Cheshire, Greater Manchester and North Wales. The refurbishment is part of a larger multimillion investment by Roadchef as it looks to upgrade its roadside hotels across the U.K. to better meet the needs of guests now and in the future.

“Today’s travelers want a quality experience, but at an affordable price, which is exactly what Super 8 by Wyndham offers,” said Dimitris Manikis, president, Europe, Middle East, Eurasia and Africa, Wyndham Hotels & Resorts. “It’s a brand that’s all about embracing the journey, helping guests rest up, refuel and tackle the open road ahead. For that reason, Roadchef—a company known for leveraging innovation placing convenience and comfort at the heart of their business—is the perfect partner to help us bring Super 8 by Wyndham to the U.K.”

Dan Sutton, head of hotels at Roadchef, added, “Our long-term vision is to transform the way people experience road travel and roadside hotels. Business and leisure travelers alike seek convenience, comfort and affordability, and we believe hoteliers need to cater to these modern-day guests and their evolving expectations. Launching Super 8 by Wyndham in the U.K. is a step towards elevating and revolutionizing the roadside hotel experience and we are proud to be a part of this transformation and continue to invest in delighting our guests.”