Super 8 by Wyndham has introduced the new Innov8te 2.0 design package.
The next iteration of its Innov8te program, developed in collaboration with owners and design experts, combines “sleek, stylish” upgrades with increased operational efficiency, according to the company. Available across the U.S. and Canada, the new package starts at $1,850 per key, not including freight, tax and installation.
Making its debut amid the brand’s 50th anniversary, the new program is designed with today’s travelers in mind, featuring refreshed color schemes, sleek furniture upgrades, crisp bedding and durable flooring options according to the company.
“As we celebrate our 50-year milestone, one thing’s clear: Super 8 is not slowing down,” said Mike Mueller, president, Super 8 by Wyndham. “Our commitment to innovation has driven us to create Innov8te 2.0, which is more than just an upgrade—it’s a bold leap forward. By placing our owners at the center of everything we do, we’re elevating economy with a seamless, easy-to-implement design upgrade that streamlines hotel operations and helps drive success. With Innov8te, we’re not just keeping pace—we’re setting the standard.”
The design includes accent pieces and “sleek, easy-to-clean” furniture, resilient flooring and triple-sheeted bedding. Beyond aesthetics, the package delivers benefits by streamlining housekeeping for more efficient maintenance, using durable, long-lasting materials to cut replacement costs, according to the company. Upgraded features, according to the company, include:
- Case goods: New lighter-colored finishes brighten the room and are designed to maximize every inch of space. Upgrades include a combo unit that integrates the refrigerator, microwave, TV, along with new bedside tables, all with an open-front design that helps prevent guests from leaving personal items behind and minimizes cleaning time. Additionally, the furniture arrives fully assembled.
- Accents: New accents like red desk lamps and seating, and yellow accents incorporate the brand’s classic hues. A new three-hook wall-mounted panel replaces traditional clothes racks with a space-efficient alternative.
- Window treatments: Roller shades offer an easy-to-clean, simple-to-install and durable solution that helps enhance energy efficiency by blocking excess sunlight. For those who prefer traditional drapes, a selection of new, modern patterns is available to complement the room decor.
- Flooring options: With easy installation and resistance to stains, scratches and everyday wear, LVT flooring combines durability with a “sleek, sophisticated” appearance. Owners who prefer carpeting will find the new versatile gray and charcoal designs both durable and well-suited for high foot traffic.
- Seating: The lounge chair, a seating staple, is compact to maximize room space while mixing in a splash of red. Featuring durable vinyl upholstery, it blends comfort with easy maintenance.
- Signature black-and-white headboard Art: a hallmark of the Super 8 room, the headboard returns with a pop of yellow. It features hyper-local artwork that offers a unique sense of place at every hotel.
Owners are able to opt for either a complete guestroom upgrade or gradual improvements. Through Wyndham’s Manufacturer Direct program, owners can independently integrate program into their hotels, benefiting from cost savings and the ability to select and install elements that best suit their hotel’s needs, according to the company. For those who prefer a more traditional renovation route, Wyndham offers support through its Procurement Service Providers.
For more on Innov8te 3.0 and Super 8’s 50th anniversary, check out the September issue of Hotel Business.
