Whitestone Companies has launched Soartress Hospitality, a hospitality management company built on a foundation of “strength, values and vision.”
“This announcement has been four years in the making,” said Jay Batra, CEO, Whitestone Companies. “In 2021, we made a strategic decision to fold a legacy management company under our broader Whitestone Group of Companies, alongside Whitestone Capital and Striv Designs. At that time, we set out with a clear vision: to transform the organization into a cutting-edge, people-centric management company. Since then, we’ve redefined every aspect of the business from benefits and technology to structure and culture. Today, we’re thrilled to introduce Soartress Hospitality to the broader hospitality community.”
Rooted in its “Bedrock Beliefs of Inspire, Communicate and Perform” and guided by its “aspirational Star Beliefs of Respect, Honesty and Integrity,” Soartress Hospitality represents a new standard in hospitality management, according to the company.
“From the beginning, our goal at Whitestone has been to build companies with enduring strength and purpose,” Batra added. “Soartress reflects that mission, transforming an already strong operating division into a more dynamic, future-focused organization that’s ready to scale.”
