Visual Matrix, a provider of advanced technology solutions for the hospitality industry, helped Prestige Hotels & Resorts in its transition to the WorldHotels Collection by expanding its solutions across Prestige’s portfolio of 15 hotels and resorts in British Columbia, Canada.
In November 2022, WorldHotels Collection launched in Canada when nine of Prestige’s properties joined the company.
“Our partnership with Prestige has evolved over the years, and we are pleased to add a CRM integration to support their continued growth,” said Georgine Muntz, CEO, Visual Matrix. “It has become critical that data is available and accurate both on and off property to ensure a seamless guest experience.”
Visual Matrix has partnered with Prestige Hotels for nearly 20 years, and in 2021 expanded its partnership to include cloud-based services and daily rate management to help the company navigate the challenges of a rapidly changing lodging environment.
“Visual Matrix is a responsive, adaptive technology partner that is capable of providing individual support to each of our properties as it meets the needs of our growing organization,” said Tanya Stroinig, COO, Prestige Hotels & Resorts. “They understand the support each of our one-of-a-kind properties requires and they continue to evolve their offerings to offer innovative solutions, including back-of-the-house support and guest engagement tools, allowing us to continue our growth as a market leader.”
Charlie Rhodes, chief strategy officer, Visual Matrix, added, “Standard API-based cloud integrations enable hoteliers to keep up with changing guest expectations, whether their properties are select service or full-service resort properties like those operated by Prestige. Employees can leverage the technology skills amongst properties to offer more flexibility in tight labor markets.”
The partnership on the transition was part of a successful year for Visual Matrix, as it expanded the number of cloud-supported hotels on its platform by more than 80% in 2022 in addition to growing industrywide adoption of its product suite.
“2022 was a year of unparalleled growth for Visual Matrix, as we both expanded our product suite and substantially increased the number of hotels on our cloud platform,” said Muntz. “Prestige Hotels & Resorts is a valued client, and we are thrilled they have expanded their use of our cloud platform to drive the efficient, effective management of property operations. We are deeply appreciative of their partnership.”
She concluded, “Our solutions are now helping hoteliers at more than 3,000 hotels representing 300,000-plus rooms in North America, Europe and Asia, and we anticipate more growth in 2023 as hoteliers battle labor challenges and seek automation.”