The Q4 2024 Hospitality Group and Business Performance Index from Cendyn and Amadeus shows an overall health metric of 108.2% year-over-year (YOY), the highest overall index rating in four quarters.
Top overall health index markets include:
- Tampa: 121.4%
- Houston: 120.6%
- Miami: 116.8%
- New York City: 112.0%
- Chicago: 111.6%
- Phoenix: 110.4%
- Detroit: 109.8%
- St. Louis: 109.6%
- San Diego: 109.6%
- New Orleans: 108.3%
In addition, the top growth markets specific to group performance were Houston (124%), Tampa (119.8), New Orleans (114.1%), Chicago (114%) and Detroit (113.8%).
The Index combines event data from Knowland by Cendyn with hotel booking data from Amadeus’ Demand360 business intelligence solution to provide aggregate views of the key drivers of hotel performance. The aggregated index reflects performance or “health” for all segments—group, corporate negotiated, global distribution system (GDS) and events. It offers filters for event market segments and booking industries, empowering hoteliers, destination marketing organizations and convention and visitor bureaus to adapt strategies effectively.
Key insights from the index include:
- The aggregated index reflects performance for all segments shows Q4 2024 achieved 108.2% compared to 2023. This is the highest overall index rating in four quarters, and the third consecutive quarter over 100%.
- The Group Index was at 101.0% due to a 0.7% decrease in room nights and a 1.7% increase in ADR with nine consecutive quarters of growth.
- Overall, GDS grew again this quarter with 112.3% due to a 9.8% increase in room nights and a 2.3% increase in ADR.
- The Negotiated Index score was 104.2% due to a 0.6% decrease in room nights and a 4.8% increase in ADR.
- Events were the highest segment with significant improvement over the last quarter. Volume was 115.2% of the same period last year.
- Hotels of all sizes in Q4 experienced growth due to the meetings and events industry. The average attendee size held steady at 127 guests. The average space used was consistent with Q3 moving slightly from 3,766 to 3,410 sq. ft.
