The overall Hospitality Group and Business Performance Index reached its highest level in four quarters. The aggregated index, from Cendyn, a global integrated hotel technology and services company, and travel technology provider Amadeus, reflected performance for all segments—group, corporate negotiated, GDS and events—and shows 1Q2025 achieved 109.1% compared to 2024.
Top overall health index markets include:
- St. Louis 121.0%
- Philadelphia 117.1%
- New Orleans 115.9%
- New York City 115.6%
- Tampa 114.6%
- Austin 113.0%
- Phoenix 112.0%
- Chicago 111.3%
- Houston 110.8%
- Miami 110.8%
In addition, the top growth markets specific to Group performance were New Orleans (156.4%), Philadelphia (124.3%), Washington D.C. (118.5%), San Francisco (112.9%), and Chicago (112.5%).
The Index combines event data from Knowland by Cendyn with hotel booking data from Amadeus’ Demand360 business intelligence solution to provide aggregate views of the key drivers of hotel performance. The aggregated index reflects performance or “health” for all segments—group, corporate negotiated, global distribution system (GDS) and events. It offers filters for event market segments and booking industries, empowering hoteliers, destination marketing organizations, and convention and visitor bureaus to adapt strategies effectively.
Key insights from the index are as follows:
- Overall health index once again reaches highest level in four quarters. The aggregated Index reflects performance for all segments—group, corporate negotiated, GDS and events—and shows that 1Q2025 achieved 109.1% compared to 2024.
- Strong group performance continues. The Group Index was at 107.4% due to a 2.6% increase in room nights and a 4.7% increase in ADR with 10 consecutive quarters of growth.
- Indirect channels show ongoing growth. Overall, GDS grew again this quarter, at 109.5%, compared to Q1 last year. This was due to a 7.4% increase in room nights and a 2% increase in ADR.
- Negotiated performance increases. The Negotiated Index score was 104.8% due to a 1.2% increase in room nights and a 3.5% increase in ADR.
- Events led in growth. The highest segment and almost equivalent to last quarter’s volume, event volume was 114.6% versus the same period the previous year.
- Meetings spur growth opportunities. Hotels of all sizes experienced growth in Q1 due to the meetings and events industry. The average attendee size held steady at 146 guests. The average space used was higher than in Q4 2024, moving from 3,410 sq. ft. to 4,186 sq. ft. St. Louis meeting volume was the highest, at 171.8%, Austin was 131.1% and Philadelphia was 129.6%.
