Twenty Four Seven Hotels adds digital tipping

Twenty Four Seven Hotels, a third-party hospitality management company for premium-branded, select-service and lifestyle hotel segments in the western U.S., has partnered with Shiny, a digital tipping platform, to provide services for more than 450 associates across its 30 hotel portfolio. The service is available across multiple hotel departments, including housekeeping.

“With one of the tightest labor markets in industry history and ever-rising costs, it has become increasingly important for us to recognize the efforts put forth by our associates,” said David Wani, CEO, Twenty Four Seven Hotels. “We believe that by consistently rejecting the status quo and insisting that we can always improve and innovate, we conquer complacency—and ultimately improve the efficiency and effectiveness of our operation. Along with our Daily Pay program, this is another example of the additional efforts we take to ensure our employees are among the most satisfied in the industry.”

Shiny offers a data-driven platform that automates tip matching while providing analysis used to run more productive operations, and hotels can launch the service within a matter of days of contract, according to the company. Guests can make a secured payment with an itemized receipt. Using AI, Shiny prompts guests to leave an external review when they have a positive hotel experience. Associates utilizing Shiny can enjoy an additional $3 to $10 in hourly wages, depending on brand sector, based on results from the company’s existing portfolio.

“While the additional financial incentive obviously speaks for itself, we have found that most associates are equally motivated by the kind words and positive reviews left by satisfied guests,” said Rebecca Robinson, cofounder, Shiny. “Hotel associates, from housekeeping to front desk, often are unsung heroes, there to provide that extra spark of hospitality to travelers. Shiny allows guests to show just how much those acts mean to them.”