The Indigo Road Hospitality Group has opened The George Hotel, a 56-key boutique property in historic Georgetown, SC. The George represents milestones for both The Indigo Road and the city of Georgetown: It is the first hotel to open and operate on the city’s historic Front Street in more than 50 years, according to the company, as well as The Indigo Road’s first property to open in the company’s home state of South Carolina. The hotel was developed by Winyah Properties and is operated by The Indigo Road.
Georgetown is the third-oldest city in South Carolina, as well as the state’s second-largest seaport. It is close to Charleston and a destination along SC’s Hammock Coast.
The George was developed to complement Georgetown’s heritage and allure, according to the company. Forty-two of the hotel’s 56 guestrooms are water-facing. The design is inspired by the surrounding 18th and 19th-century architecture and natural environment. The hotel also houses a collection of vintage and new bespoke furnishings, from historic fabrics and unique textures to paintings and items from local artists, all hand-selected and curated by Jenny Keenan Design.
The George’s amenities include The Independent restaurant, an outdoor bar, on-site event space and a lawn that overlooks the bay.
“We are proud of our partnership with Winyah Hospitality and of being a part of bringing this hotel to life in historic Georgetown,” said Gabriel Perez, COO, The Indigo Road’s lodging division. “The thoughtful design, culinary offerings and engaging amenities complement the Front Street district, and I cannot wait for guests to experience everything The George has to offer.”
Steve Palmer, founder/chief visionary officer, The Indigo Road Hospitality Group, added, “Our goal with any hotel is to always collaborate with and enrich the local community. The George represents an incredible opportunity for Georgetown, especially because this is the first time this location has been home to a hotel in more than 50 years. We are already seeing the impact this property has on the Front Street district and tourism in the city as a whole.”
