The Indigo Road Hospitality Group has appointed Katharine Ames as its new chief marketing officer.
In this newly created role, she continues to oversee all marketing efforts across the company’s portfolio, including internal communications, public relations, programming and branding, partnerships and social media.
Ames, who is based in Atlanta, previously served as director, marketing since joining the company in 2021. She will continue to lead an internal team of marketing directors, managers, and coordinators and oversee several agency partners. She will continue to report directly to company Founder/Chief Vision Officer Steve Palmer.
“Katharine has been a crucial part of the Indigo Road team since day one,” said Palmer. “Her deep knowledge and passion for our overall brand and her ability to communicate on a large scale have been essential to our continued success. I look forward to watching her continue to do amazing things in this new role.”
Prior to joining the company, Ames spent eight years at a boutique lifestyle agency, rising through the ranks from an entry-level public relations coordinator to a VP, public relations. There, she led internal and external communications, strategic campaigns and partnerships, and media outreach for multiple hospitality and lifestyle accounts, including several IRHG restaurants.
“The Indigo Road has been such an integral part of my professional career that this new role feels like a natural progression, and an incredibly exciting step for me personally,” said Ames. “Being a part of the company’s thoughtful growth, and a leader on a team that values authentic hospitality is incredibly rewarding.”