The Ava Hotel, part of the Curio Collection by Hilton, has opened in California’s Central Coast wine country. Located in downtown Paso Robles next to the city’s historic town square, the upscale hotel is owned by a joint venture between Paso Robles Hotel Partners and Peachtree Group and managed by Azul Hospitality Group.
“The Ava Hotel is both a destination and a gathering place for Paso Robles,” said Matt Kleefisch, GM, The Ava Hotel. “Every detail—from the design-forward accommodations to the ingredient-driven menus at EMRE—reflects the warmth, creativity and hospitality that make Paso so special. We wanted to create a place where travelers can immerse themselves in the essence of the Central Coast and where locals want to gather. By blending elevated dining, vibrant social spaces and design that celebrates the region’s character, The Ava Hotel spotlights Paso Robles as a premier destination for every kind of guest.”
As Paso Robles’ first lifestyle-branded hotel, The Ava offers 151 guestrooms and suites. Standard rooms include single king, double queen and double king layouts, while upgraded accommodations feature Juliet balconies with floor-to-ceiling doors or pool patio decks with direct access to the rooftop’s saltwater pool. One-bedroom and double queen suites provide added space with 1.5 bathrooms and living areas with fireplaces, powder rooms and sofa sleepers.
The hotel’s architectural concept was envisioned by Moore 2 Design, with Pegasus Architects creating the exterior façade and Arris Studio Architects providing the construction drawings. Designed by Studio Sinclair in collaboration with HBA, the property pays homage to Paso Robles’ heritage and its evolution as a cultural and culinary destination. Spanning four stories, the building blends midcentury lines with natural materials and views of wine country.
The property is home to three distinctive dining venues: the signature Mediterranean-inspired restaurant EMRE, Pine Street Bistro and the town’s largest rooftop bar and poolside lounge, Esperanza on the Rooftop. It also offers 6,500 sq. ft. of versatile indoor and outdoor event space, including the Rooftop Courtyard, an open-air venue.
The hotel offers a variety of on-property and in-town activities. Seasonal programming will include happy hour and live music at Pine Street Bistro, “Meet the Maker” wine tastings and local chef competitions. Through exclusive local partnerships, guests will also gain access to private vineyard tours and behind-the-scenes tastings at Paso Robles wineries including Hope Family Wines, Daou, Booker, My Favorite Neighbor and more.
Welcome Ava