Peachtree Group has revealed that its hotel development portfolio has exceeded $2 billion nationwide.
According to a recent survey by the American Hotel & Lodging Association (AHLA), many hotel developers are delaying or scaling back projects, with some shelving them altogether. Despite this trend, Peachtree has continued to advance its pipeline.
The firm’s largest property to open this year, the Embassy Suites by Hilton Gulf Shores Beach Resort in Gulf Shores, AL, features 257 suites overlooking the Gulf Coast. The eight-story hotel offers water views, distinctive food and beverage options and resort-style amenities.
In Dallas, construction teams celebrated the topping out on the dual-branded AC and Moxy by Marriott Uptown, currently Peachtree’s tallest hotel development at 19 stories in the highest-demand submarket of Dallas. The project, expected to open in summer 2026, will bring 264 upscale rooms to the McKinney Avenue corridor.
In Austin, the company is developing a dual-branded Embassy Suites and Tempo by Hilton. The 30-story tower will feature 480 guestrooms and a rooftop bar and lounge offering views of the city skyline. The project will also include 10,000 sq. ft. of first- and second-floor space to be operated by a national restaurant group.
“These projects reflect the full breadth of what Peachtree can deliver,” said Greg Friedman, managing principal/CEO, Peachtree Group. “From a beachfront resort in Gulf Shores to a lifestyle-driven hotel in Uptown Dallas and a dual-branded flagship in downtown Austin, we are scaling across markets with projects that redefine experiences for guests and value for our partners. Each underscores the strength of our platform to execute in a challenging environment.”
Peachtree’s Opportunity Zone development program continues to advance with the topping out of its Residence Inn San Antonio, and the openings of the Hampton Inn & Suites in Maui and the AC Hotel Detroit. The company also opened The Ava Hotel, a Curio Collection by Hilton, in Paso Robles, CA, in August.
The firm is among the most active hotel developers in Qualified Opportunity Zones, with 11 hotels open, four under construction and three more in the pipeline. Peachtree has supported the program since its inception, strategically allocating capital to spur economic development and advance its goal of revitalizing underserved communities.
The firm also recently celebrated the opening of the Homewood Suites in Jackson, TN. Looking ahead, Peachtree expects to open two more hotels this year: a Home2 Suites in Ashburn, VA, and a Tru by Hilton in Huntsville, AL.
“Developing hotels in today’s environment requires both conviction and capability,” said Will Woodworth, Peachtree’s SVP, investments. “High interest rates, elevated construction costs and tighter credit conditions have slowed new supply, but our vertically integrated platform and access to capital allow us to partner with best-in-class brands to deliver properties on time and on budget that will elevate the markets in which we build.”
