Soothe launches new hospitality wellness platform

On-demand wellness marketplace Soothe has launched its new business-to-business (B2B) partner platform designed for the hospitality industry. The platform makes it possible for spa or non-spa hotels, clubs and premium residential properties to provide on-demand spa services such as massages, facials, nails and lash applications.

For 10 years, Soothe has provided on-demand spa services directly to homes worldwide by connecting its community of licensed professional providers with customers seeking wellness services. It is now extending this convenience and flexibility to hotels, spas, clubs, and residential properties, enabling them to fulfill guests’ increasing demand for wellness services.

“For hotels today, offering wellness amenities is not just a luxury, it’s a necessity,” John Ellis, CEO, Soothe, told Hotel Business. “Through the Soothe partner platform, we make it easy for properties of all sizes to prioritize the well-being of their guests. We’ve seen everything from boutique properties partnering with Soothe to offer in-room or poolside spa services for the first time, to big hotel chains doubling their spa bookings by leveraging the Soothe network for on-demand staffing to meet guest demand during peak times. It’s a win-win for everyone.”

James Murphy, chief sales officer, Soothe, added, “Health and wellness is more important than ever. In 2022, we were proud to fill 92% of requested shifts from our spa partners, ultimately helping non-spa and spa properties alike to unlock new revenue streams and improve the guest experience.”

The Soothe partner platform has been adopted by more than 100 properties across the top luxury hotel brands through its inaugural beta program. The platform integrates seamlessly into a partner’s existing website, appearing as a customized, branded concierge booking tool for customers. On the back end, partners have access to a pool of thousands of qualified, vetted and licensed providers who can provide the desired service on-demand.

Should the property already offer wellness services through on-site staff, spa managers can make shifts available through Soothe’s platform, allowing partners to increase availability to better serve their guests and capture potentially lost revenue. These shifts are equally valuable to many wellness providers who want flexible, part-time work in a spa environment.