Expedia Group launches One Key loyalty program

Expedia Group has launched One Key, a new loyalty program that unifies the company’s three flagship travel brands—Expedia, Hotels.com and Vrbo—and marks the first time a major online vacation rental platform will have a loyalty program.

One Key combines the three travel brands into one program, enabling travelers to earn and use rewards across Expedia Group’s marketplace of eligible flights, hotels, vacation homes, car rentals, cruises and activities. It is now live in the U.S. and will roll out globally, starting in 2024.

“We’ve significantly increased the pace of innovation at Expedia Group over the past few years, allowing us to push the boundaries in tech, loyalty and service,” said Peter Kern, vice chairman/CEO, Expedia Group. “From our industry-leading advancements in AI and machine learning to our flexible new loyalty program, One Key, no company is doing more to put the traveler experience front and center in everything we do.”

The company’s combined loyalty programs have more than 168 million members and have provided more than $10 billion in travel savings to date, it reports. With the launch of One Key, Expedia Group plans to give millions more travelers access to savings, rewards and perks. The program is designed to benefit every traveler, and One Key members instantly save with access to member prices on select flights, hotels, cruises, car rentals and activities.

“We designed One Key to reward every traveler—the road warriors, the frequent flyers and the 83% of travelers who only take a few trips a year and never really benefit from other loyalty programs,” said Jon Gieselman, president, Expedia Brands. “By bringing together our three biggest travel brands into one program, travelers can easily earn rewards across our family of brands. So whether you fly, rent a car, stay at a hotel, or relax in a private vacation home, more travelers will have OneKeyCash in their ‘wallets’ to spend on their very next trip. It’s about making travel rewards simple for everyone, not just because it’s sunny, a Tuesday and the planets are miraculously in alignment.”