Selina, the lifestyle and experiential hospitality brand targeting millennial and Gen Z travelers, has opened Selina Union Market in Washington, DC’s blossoming Union Market neighborhood. The hotel—the seventh for Selina in the U.S.—expands Selina’s global portfolio to more than 155 open and secured properties. Designed for digital nomads and modern travelers, Selina offers guests alternative ways to stay, play and work at their unique destinations around the world. Selina Union Market is the brand’s signature U.S. property, featuring all of the unique elements and offerings that make Selina one of today’s most dynamic and forward-thinking hospitality brands.
A collaborative space for diverse communities to congregate, Selina Union Market’s decor is modern industrial, using the space’s history as a former seed factory and antiques shop to inspire interior design elements. Outfitted with an earth-tone color scheme and furnished with upcycled furniture, the hotel is outdoorsy, artistic and epicurean. Working with modern artists, Selina commissioned a colorful, four-story custom mural by Stencil Network and Sergio Stuff, in addition to original screened artworks from Washington artists, Veronica Barker-Barzel and Victory Dance Creative, showcasing whimsical, creative displays throughout the property.
Selina Union Market houses 106 rooms of mixed accommodations, including suites, standard rooms, micro bedrooms and shared-style accommodations. Each space allows guests to personalize their stay based on privacy preference, comfort and budget. The property also includes multiple open floor coworking spaces and private meeting rooms, an all-day restaurant, four rentable artist studios, a cinema room, a common kitchen, an on-site wellness studio, a downstairs cellar for dancing and an expansive rooftop with city views and cocktails.
The hotel is working with a variety of local partners to bring exciting experiences to guests and Washingtonians alike. These partnerships include Skincando, an organic skincare line developed in Washington; Pure Drop IV, an on-demand concierge mobile IV therapy brand; DJ Farrah Flosscett, who will perform full time at the hotel; SoFar Sounds, set to perform surprise live concerts throughout the summer; and artist Vero Barker, who will showcase screen printing demonstrations and workshops. Other programs include pop-up food and beverage shops, wellness classes, movie nights, comedy shows, professional talks, access to tours with local distilleries and museums, dance classes and rooftop parties.
