sbe, Marc Anthony form strategic partnership

International lifestyle hospitality group sbe has unveiled an exclusive partnership with singer, songwriter, actor and entrepreneur Marc Anthony and his company Magnus as new equity partners in sbe.

Led by founder/CEO Sam Nazarian, sbe’s new multi-vertical business strategy will focus on growing the brand among Latin American audiences.

“It’s an honor to join forces with longtime friend and international superstar Marc Anthony,” said
Nazarian. “I have a tremendous amount of admiration for the career that he has built, and, more importantly, his entrepreneurial instinct. Not only has Marc been responsible for 105 No. 1 hits and over 15 billion streaming views on YouTube, but he has also been able to garner the loyalty of a multigenerational Latino and global community through his platforms and content. and I am excited to share all the amazing things we are working on with him as our strategic partner. My sbe team is honored to collaborate with the best-in-class entrepreneurial team Marc has built at Magnus, led by CEO Michel Vega and COO Felipe Pimiento, to connect with and deliver experiences to an audience that Marc has so carefully cultivated throughout his career. This is just the beginning, and I can’t wait to see what we build together.”

Marc Anthony, chairman/cofounder, Magnus, said, “It would be an understatement to say that this announcement today is one of the greatest highlights of all of the endeavors I’ve taken on in my life. To have the honor to join forces with my great friend Sam and sbe, is something we have spoken about throughout the years and the time has finally come. My team, alongside the unparalleled expertise of sbe, is poised to contribute significantly to the success of this new journey. With a shared commitment to excellence and a track record of unparalleled vision and execution, we are excited to bring our best-in-class capabilities to elevate sbe’s projects to new heights. Together, we look forward to unveiling a series of remarkable initiatives that showcase the synergy and excellence synonymous with the sbe family.”

With a dual focus on music and sports, Magnus has become a leading Latin artist and athlete representation company in the U.S. following its launch in 2015. Anthony is also a minority owner of the NFLs Miami Dolphins and owner of E1 Team Miami, as well as co-owner of plant-based energy drink brand OCA. He recently debuted an exclusive, limited-edition watch and jewelry collection in partnership with Bulova.