Lifestyle hospitality company sbe has revealed that Sam Nazarian, sbe chairman/CEO, has assembled a team of partners—entrepreneur Tony Robbins, musician and sbe partner Marc Anthony and international strategist Richard Attias— to build The Estate Hotels & Residences luxury platform.
The Estate will feature a global network of luxury resorts and residential projects driven by a commitment to functional and preventive medicine through multi-modal diagnostics and vetted therapeutics powered by Fountain Life, a leader in disease detection, prevention and reversal.
The partners expect the platform to include15 global hotels & residences and 10 urban preventative medicine and longevity centers by 2030, totaling 25 centers in partnership with Fountain Life.
The first four Estate Luxury Hotels & Residences will launch in St. Kitts; the U.K.; Trento in Northern Italy; and Montreux, Switzerland, in 2026, with locations in Miami and the Gulf Cooperation Council (GCC) to follow. The first longevity and preventative medicine center is set to open in Los Angeles at Century Plaza in the second half of 2025.
The Estate will partner in select urban locations with Clinique La Prairie, which will offer holistic treatments through the Longevity Hub by Clinique La Prairie and its line of CLP Holistic Health longevity supplements.
“In 2006 I created SLS Hotels, a brand both relevant and disruptive for the emerging lifestyle industry, said Nazarian. “Then, lifestyle was ‘access,’ now luxury is ‘longevity.’ The Estate will lead with luxury. In 2024, we are disrupting again, by bringing together global market leaders, providing a platform for the best ideas to surface and giving them scale. We are not building medical hotels; we are building luxury hotels, residences and urban clinics that are differentiated by a commitment to changing people’s lives. I have the honor of working with titans I have always admired, who share the same vision. Tony, Marc and Richard have led globally celebrated careers of excellence and inspiration, rooted in philanthropy and love, and I couldn’t be more proud to start this journey with them.”
Robbins added, “High-quality preventative medicine has significantly enhanced my own life, and I’m thrilled to collaborate with Sam on launching The Estate. By meeting people where they are, we blend a five-star experience with some of the world’s leading experts and offerings in preventative diagnostics and longevity on a global scale.”
Anthony said, “The Estate is a truly unique and transformative project, and I’m excited to partner with Sam and Tony to bring it to the world. Working alongside visionaries like Sam and Tony—individuals I’ve long admired for their dedication to excellence, philanthropy and love—is an incredible honor. I couldn’t be prouder to embark on this journey with them. Together, we’re merging five-star luxury with the expertise of the world’s top specialists in preventative diagnostics and longevity. The Estate will redefine what luxury means, setting a new standard for the future.”
Attias said, “The Estate represents a bold convergence of luxury, innovation and purpose—an approach that aligns deeply with my work in creating transformative global platforms. This project is more than just another development; it is a revolutionary ecosystem where world-class hospitality meets the cutting edge of preventative medicine, AI and longevity. We are setting a new standard for how we live and thrive. The Estate will be a beacon of change providing unparalleled experiences that empower individuals to lead healthier, longer and more vibrant lives.”
Dr. Bill Kapp, CEO/cofounder, Fountain Life, added, “Our partnership with Sam Nazarian’s sbe will make Fountain Life’s cutting-edge, multi-modal diagnostics, therapeutics and functional medicine expertise available at incomparable locations in key markets. We are a team of market leaders working together to create premier health and wellness destinations that will empower individuals to take control of their health and extend their longevity.”
