Sbe and Accor Bring Mondrian Brand to Asia; Plan for European Expansion

MIAMI—Sbe is expanding the Mondrian brand in Europe and first-ever location in Asia through the opening of new properties in Seoul, Bordeaux and Cannes. Mondrian Bordeaux, Mondrian Cannes and Mondrian Seoul Itaewon represent the continued expansion of the brand’s international footprint in collaboration with Sbe partner Accor, including soon-to-be announced Mondrian properties in Australia, the Dominican Republic, Germany, the Maldives, New Zealand, Puerto Rico, Singapore, Thailand and Vietnam. This is an important element of Sbe’s global expansion plan, which will encompass the addition of 50 new hotels nationally and internationally by the year 2021, including 10 Mondrian hotels.

“I’m extremely proud we’re bringing an iconic hotel brand like Mondrian to one of the fastest-growing economic capitals of Asia and two of Europe’s most captivating destinations,” said Sbe Founder/CEO Sam Nazarian. “The expansion reflects our commitment to creating innovative, exclusive and cutting-edge experiences for our customers and solidifying our global footprint in luxury hospitality. It’s been an honor to collaborate with Yojin Construction on the incredible refurbishment of the Mondrian Seoul Itaewon, and we can’t wait to showcase our premium offerings in Seoul’s bustling Itaewon neighborhood. In developing the Mondrian Cannes and Mondrian Bordeaux properties, we are investing in the modern traveler, combining classic European design elements with groundbreaking lifestyle and leisure amenities.”

“We are delighted with the successful globalization of Sbe properties and very excited by the upcoming introductions of the iconic Mondrian brand within our key European, Middle East and Asia-Pacific markets. Accor teams are aiming to expand further these extremely promising developments to other major gateway cities across the globe in the coming years,” said Gaurav Bhushan, chief development officer, Accor.

Mondrian’s expansion into Asia and Europe comes on the heels of the brand’s recently completed $19-million renovation of its flagship Los Angeles location and announced plans for Mexico City, with Mondrian Polanco Hotel & Residences set to debut in 2021 followed by Mondrian Del Valle in 2022.

Mondrian Bordeaux
Arriving in Q4, Mondrian Bordeaux will offer 97 rooms over three floors. Located along the Girone estuary of the Garonne River, Mondrian Bordeaux will bring to bear classical European tastes with the modernist, contemporary feel, according to the company.

Mondrian Cannes
Situated along Cannes’ Promenade de la Croisette, Mondrian Cannes, previously the Cannes Grand Hotel, has beachfront views of the French Riviera. Housed in an 11-story building from the 1960s, Mondrian Cannes has interiors designed by Monaco-based Christophe Poyet and Emil Humnert. The 75-room hotel neighbors an array of luxury boutiques and dining options in addition to a series of Sbe concepts located at the property: Argentinian concept-driven Leynia restaurant; EllaMia coffee shop; Hyde Kitchen + Cocktails beach club, which is set to open in early April; and a lobby bar. Mondrian Cannes has a fitness center and overlooks a private beach and private garden. Forecasted to reopen this year, the hotel also has several adjustable meeting rooms.

Mondrian Seoul Itaewon
Located in Seoul’s Itaewon neighborhood, one of city’s nightlife areas, the 297-room hotel refurbishment project is being led by development partner Yojin Construction and will be managed by Accor. Surrounded by a cosmopolitan mix of restaurants, shopping and entertainment, Mondrian Seoul Itaewon will have Sbe’s food and beverage brands including Mediterranean restaurant Cleo, multiple lobby and rooftop bars, an executive lounge, luxury spa facilities and Altitude pool terrace bar. The property is being redesigned by Singapore-based interior design company Asylum. The hotel is scheduled to open in the second quarter this year.