Gilda Perez-Alvarado to join Accor

Gilda Perez-Alvarado, currently global CEO, JLL Hotels & Hospitality, has been appointed as group chief strategy officer of Accor.

Assuming the role on Oct. 1, Perez-Alvarado will be a member of the group’s management board, based in Paris, in charge of overseeing global strategy, relations with hotel owners and strategic partnerships, reporting directly to Sébastien Bazin,  Accor chairman/CEO,

She started her career at PwC before joining JLL in 2004. Working in the company’s Hotel & Hospitality division, she has accrued nearly two decades of experience providing strategic advice to the industry’s largest owners and investors including sovereign wealth funds, private equity, global brands and family offices/UHNWIs.

In her most recent role at JLL, Perez-Alvarado has been responsible for overseeing the global investment sales, debt and equity placement, strategic advisory and asset management services, offering expertise throughout the Americas, EMEA and Asia-Pacific. In addition, she leads the Global Hotel Desk, the group’s cross-border investment sales team, which has executed the sale of worldwide hospitality assets.

“I am confident that with her considerable skills and global hospitality expertise, Gilda will help us unlock the power of Accor’s strategy providing guests, owners and investors with an unrivaled hospitality experience,” said Bazin.

Perez-Alvarado added, “I am extremely pleased to be joining Accor, which I have long admired as a global innovator in the hospitality industry. I look forward to applying my global hospitality, real estate and capital markets experience and insight to drive forward the group strategy and deliver against the management’s inspiring vision for the company.”