NATIONAL REPORT—RLH Corporation this week has promoted one of its brand strategists, and Concord Hospitality and Strand Hospitality Services have made hires. Here’s the scoop:
RLH Corp. Promotes Amanda Marcello to SVP of Brand Strategy
RLH Corp. has promoted Amanda Marcello to SVP of brand strategy. She has been with the company since 2015, most recently leading the development and rebrand of Signature and Signature Inn. She has had several progressive roles at RLH Corp., including two years as VP of F&B. In her role, she developed and implemented operational standards, managed key vendor relationships, increased revenue streams and researched key trends with applications within the company’s brands.
Previously, she held VP level positions with the JPG Restaurant Group and hospitality consulting agency AF&Co. In these positions, she executed company-wide training programs, oversaw sales performance and developed creative programs to increase revenue, as well as managed key performance objectives through achievement of monthly milestones. While with AF&Co. she led the concept development of multiple restaurant brands and national hotel brands.
Dan Fernandez Joins Concord Hospitality as VP of Digital Marketing
Concord Hospitality Enterprises has hired Dan Fernandez as its VP of digital marketing. Prior to joining the management company, he was a contributor at Cendyn, where he spent eight years leading the digital marketing division, which included Cendyn’s strategy, search engine optimization, search engine marketing, social media, advertising operations and digital marketing business development. Before that, he worked with the digital division at Omnicom’s Zimmerman Advertising, where he worked on the Atlantis Paradise Island account.
Strand Hospitality Services Names Tom Rost as Regional Director of Operations
Strand Hospitality Services has hired Tom Rost II as a regional director of operations. Prior to joining Strand, Tom served as the regional VP of operations for TPI Hospitality. As the regional VP, he was responsible for overseeing eight hotels, including the construction on two new properties.