Hotel management company Remington Hotels has selected Knowland to help execute its sales strategy for meetings and events.
“Having access to Knowland’s meetings and events data gives our sales teams an advantage and has streamlined their workflow by ensuring they focus on accounts that deliver multi-day events with guestroom and catering revenue,” said Loretta Macke, SVP, sales, Remington Hotels. “With the return of group business, regardless of event size, our focus is clear—increase sales using the latest technological advances available to us and do so efficiently.”
Knowland is the only source that enables hotel sales teams to understand better what multi-day events are booking in their local market, according to the company. This provides details about events to ensure sales teams are focusing on the leads that will deliver higher win rates and grow revenue faster.
Knowing which group business to focus on and driving results are crucial elements of a successful salesperson, the company reports. Data intelligence that helps Remington properties focus on the right group, regardless of size, is essential to success. Smaller groups are taking the lead as group business grows, so having the data to understand these new meeting trends is critical to a hotel’s bottom line.
Some Remington Hotels properties are in markets that are not yet fully recovered, such as Chicago and New Orleans in convention-dependent or urban markets. Knowland provides the insight to help hotels in these affected markets identify smaller meetings to build their bookings base.
“Knowland helps Remington Hotel teams increase sales, but also do so by identifying the right business for each property,” said Patricia Shea, VP, sales and customer success, Knowland. “We look forward to helping its property-level teams leverage our data insights to enhance sales operations and drive efficiency and growth across all its markets.”