Knowland launches sales certification program

Knowland has introduced the Knowland Certification Program. The program includes three certification credentials to help hotel sales professionals level up their skill sets, elevate their professional profile and demonstrate proficiency with management.

“Today’s data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential,” said Jessica Carey, VP customer operations, Knowland. “Knowland is a vital sales skill and a must-have expertise for today’s sales teams. Therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge.”

The program offers three levels of credentials, including Certified Knowland Sales Leader Professional (CKSLP), Certified Knowland Power User Professional (CKPU) and Certified Knowland Revenue Leader Professional (CKRLP, coming in 2024.)

Sales professionals who come to the program with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers, according to the company.

Knowland partnered with a nationally recognized operator of hotels and resorts with over 120 properties in the U.S. and Canada. The partner operates upper-upscale and luxury hotels under the brand families of Marriott, Hilto, and Hyatt. As part of its commercial strategy and to ensure its sales staff took full advantage of the Knowland platform, it partnered with Knowland to pilot and implement the certification process.

Knowland users can enroll in the certification course at academy.knowland.com.