Hotel development and management company Rebel Hotel Company has launched Renegade Hotels, a new focus-service division. It will debut with the transition of Fairfield Inn Clovis, Comfort Inn Clovis and to-be-built Hyatt Place Clovis.
“Select-service hotels are everywhere, but few operators dare to look beyond the standard playbook,” said Brian Sparacino, president/CEO, Rebel Hotel Company. “Renegade exists for owners who are done settling. We’re bringing the same independent mindset and performance-first approach that built Rebel’s success into a segment overdue for change.”
Renegade Hotels was created to “challenge the limitations of traditional select-service operators by offering real estate investors a sharper, more creative and highly personalized approach” to management, according the company.
