Aura Hotel Times Square, previously the Hotel Mela, has opened following a renovation, completely transforming its offerings while adopting a new name.
“We are incredibly excited to welcome guests to Aura Hotel Times Square following this complete renovation,” said David Adelipour, owner, Aura Hotel Times Square. “We’ve crafted a space that seamlessly blends modern sophistication with the vibrant energy of New York City, offering guests an oasis amidst the hustle and bustle of the city.”
The newly redesigned rooms now offer modern furnishings, technology and architecturally rich cityscape views, complemented by amenities such as Molton Brown toiletries and Nespresso coffee machines. The updated lobby showcases contemporary art and stylish seating.
“The renovation of Aura Hotel is a significant milestone for Rebel Hotel Company as we expand our presence in the Times Square market,” said Brian Sparacino, president/CEO, Rebel Hotel Company, which operated the property. “By blending elegance with prime location advantages, Aura Hotel offers an unparalleled experience for our guests. This venture underscores our strategic focus on enhancing our portfolio of boutique hotels and reinforces our commitment to delivering unique and exceptional experiences in one of the world’s most dynamic destinations. “
