Pure Wellness has promoted Alexandra Ralbovsky to director of operations and Jordan Farrell to senior director of sales and business development.
In her new role, Ralbovsky will oversee operational strategy, field execution and cross-functional coordination to ensure consistent service delivery across Pure Wellness’ expanding portfolio. Throughout her tenure with Pure Wellness, she has played a key role in managing program implementation, supporting property-level performance and strengthening operational processes that drive partner satisfaction and long-term retention.
Ralbovsky’s background reflects a strong foundation in hospitality operations, project management and team leadership. Her experience working closely with hotel partners and internal stakeholders positions her to streamline operations further while supporting scalable growth.
Farrell will lead strategic sales initiatives, partner development and revenue growth efforts nationwide. Since joining Pure Wellness in 2022, he has been instrumental in expanding the company’s footprint with leading hotel brands and ownership groups, cultivating new partnerships and driving incremental revenue opportunities for hotel clients.
With an extensive background in hospitality sales, relationship management, and business development, Farrell has consistently demonstrated an ability to identify growth opportunities and align Pure Wellness solutions with owners’ and brands’ objectives, according to the company.
“These promotions reflect both Alexandra’s and Jordan’s dedication to our mission and the measurable impact they have made on our business,” said Zachariah Webster, president, Pure Wellness. “Alexandra’s creative approach to operations ensures we deliver excellence at the property level every day, while Jordan’s relentless approach to sales and partnership development continues to expand our presence across leading hotel portfolios. Together, they represent the next phase of growth for Pure Wellness.”
