Pure Wellness has appointed Zachariah Webster as its new president.
In his new role, Webster will oversee the company’s strategic direction, operational execution and continued expansion across hotel portfolios, with the goal of enhancing guest well-being and performance outcomes.
He brings nearly a decade of experience at Pure Wellness, joining the company in 2016 as a technician and most recently serving as COO. Throughout his tenure, he has played a critical role in scaling daily operations, leading supply chain and purchasing initiatives, and driving profitability through disciplined execution and hands-on leadership, according to the company.
“Today’s travelers are looking for peace of mind—not only comfort,” said Webster. “Pure Wellness rooms provide a meaningful solution that supports both physical and mental well-being through better sleep and healthier indoor environments. I am honored to build on the strength of an already trusted product, and in 2026, we will focus on innovation, growth and reinvigorating the brand to deliver even greater value to our partners.”
