Peachtree expands management team

Peachtree Hotel Group has added experienced executives with significant investment, operational and organizational expertise to its management teams. The recent additions bolster the company’s ability to expand its investment platform further.

“I am extremely pleased to see such an experienced group of executives joining Peachtree,” said Greg Friedman, CEO, Peachtree. “Current market conditions are highly compelling for commercial real estate investing. We expect to see significant growth and appreciation across the sectors that Peachtree invests in, driving values past pre-pandemic levels. Also, values of real estate assets have historically moved in line with inflation over the longer term.”

He added, “These additions strengthen our ability to support our strategic growth objectives to scale our investment platform further and diversify allocation strategies.”

Left to right: Dr. Susan McClure, Will Woodworth, Nicole Havens and Kelly Mascari

The expanded management teams:

Matthew Ram, SVP, acquisitions
Ram (pictured above) has significant experience with private equity investments, including capital raising, acquisitions and dispositions, fund administration and investor relations. He most recently served as VP, acquisitions, McKibbon Hospitality, responsible for sourcing and underwriting acquisitions of hotels, hotel mortgage debt and preferred equity investments. Previously, he held leadership positions with Liberty Group, J.J. Haines & Co. and Wells Fargo. He is also an active board member of the Real Estate Investment Council and Society of Real Estate Professionals.

Dr. Susan McClure, VP, leadership & executive development
Dr. McClure has been a trusted advisor to senior leaders throughout her career. She most recently served as VP/principal consultant, North America, Right Management, helping organizations attract, develop and retain talent for rapidly transforming business environments. Previously, she held leadership positions with The Highland Group, Conner Partners and Wells Real Estate Funds. She received her Ph.D. in Organizational & Management from Capella University.

Will Woodworth, VP, investments
Woodworth has spent his career in hospitality real estate, demonstrating success in acquisitions, developments and debt and equity capital market transactions. Prior to Peachtree, he was VP, investments, AMS Hospitality/Stormont Hospitality Group, where he focused on the sourcing, underwriting and capital raising for new development and acquisition opportunities of full-service and boutique hotels throughout the southeast. Previously, he held positions with Rockbridge and Wells Fargo. Woodworth also sits on the board and is the current treasurer of the Atlanta Hospitality Alliance.

Nicole Havens, VP, revenue management
Havens’ experience expands from Hilton corporate, property-level leadership, multi-brand management support and asset development. This has allowed for a strong history of facilitating team training and development within the core disciplines of sales, revenue management and e-commerce. Additionally, she has driven commercial strategy for owned and managed portfolios across the Hilton, Marriott, IHG and Hyatt landscape during her career. Within the diversity of portfolio management, she has extensively partnered with some of the top REITs in the country, bringing a key focus on owner relations tailoring communication and strategic roadmaps to fit the goals of third-party asset management teams, according to the company.

Kelly Mascari, VP, operations
Mascari has been in the hospitality industry for 25 years working in operations and sales. Prior to joining Peachtree, Mascari was chief sales officer for Pinstripes, handling sales for its events and catering services. Previously, Mascari was SVP, First Hospitality Group and Pillar Hotels & Resorts.