Peachtree Group has promoted Vickie Callahan to president of the firm’s hospitality management division. In her new role, she will oversee the company’s portfolio of owned and third-party managed hotels, totaling 88 hotels across 27 brands and 11,173 rooms in 23 states and Washington, DC.
“Since joining us in 2020 as SVP, revenue generation, Vickie has been an invaluable member of our team,” said Greg Friedman, managing principal/CEO, Peachtree Group. “Vickie has successfully guided us through the pandemic’s challenges with her strategic insights and ability to optimize our hotel revenues. Vickie’s leadership will continue to be crucial as we navigate the evolving travel and hospitality landscape and deliver exceptional value to our guests and stakeholders.”
A 25-plus-year hospitality veteran, Callahan previously held VP, revenue management positions with Atrium Hospitality and JQH Hotels. At the latter, she was responsible for developing a multi-branded revenue management platform. Before that, she held various sales, marketing and revenue management executive committee positions with Starwood Hotels and Resorts, managing all levels of hotels, from boutique all-suite properties and convention hotels to “five-diamond” resorts.
She serves on the Marriott Revenue Management Franchise Advisory Board and engages with multiple committees to enhance hotel sales and revenue management disciplines.
“I am excited to lead the thousands of dedicated hospitality team members across Peachtree’s coast-to-coast hotel operations and deeply appreciate the confidence placed in me,” said Callahan. “I am committed to driving growth and maintaining operational excellence to contribute to the organization’s overall success.”
