Sage Hotel Management, a Sage Hospitality Group company, has appointed Patrick Pahlke as EVP/chief commercial officer.
In this newly created role, Pahlke is tasked with developing an integrated commercial plan and vision for the company. He will be a significant partner to Sage and its stakeholders in creating and executing strategies that will help it exceed its portfolio-wide revenue growth goals, the company reports.
“We are thrilled to welcome Patrick to the Sage family,” said Daniel del Olmo, president/COO, Sage Hotel Management. “His extensive global experience spanning the breadth of both commercial and hotel operations is an incredible asset to our company and growing portfolio. I fully expect him to disrupt the status quo and successfully deliver on all future commercial initiatives through his transformative leadership, in close collaboration with the incredible team we have at Sage.”
In this role, Pahlke oversees sales, marketing, revenue management, distribution, customer relationship management (CRM), central reservations office (CRO), e-commerce, public relations and social media disciplines for Sage Hotel Management, and will collaborate closely with both Sage Studio and Sage Restaurant Concepts on all relevant initiatives.
“I’m honored to continue my hospitality journey with an established industry leader like Sage,” he said. “I’m eager to get to work with such a diverse portfolio and excellent team of leaders to continue to drive the company’s commercial operations and visionary thought leadership forward.”
Pahlke, a 26-year industry veteran, joins Sage from PROPER Hospitality, where he was responsible for strategic oversight of revenue management, distribution, sales, marketing, brand management, culture & programming, public relations, e-commerce and social media.
Prior to PROPER, he spent two decades working in various sales, marketing and operations leadership roles with Two Roads Hospitality (acquired by Hyatt) and Hyatt International all across the Asia-Pacific region.