Robert Butler named Sage Hotel Management COO

Sage Hotel Management, a Sage Hospitality Group company, has promoted Robert Butler to EVP/COO. In this role, he has complete oversight of Sage’s growing portfolio of more than 60 independent, branded and soft-branded hotels in 16 states and the District of Columbia, with SVPs and VPs of the company’s Independent Hotel Collection, Premier Collection and Upscale Collection all reporting to him.

“I am beyond proud to put oversight of our entire portfolio of hotels in the hands of such a talented and capable leader,” said Daniel del Olmo, president, hotels and restaurants, Sage Hospitality Group. “Robert is a proven senior executive with an impressive track record of delivering results by nurturing relationships with all stakeholders, making him the right person to take on the responsibilities of this position. As we continue to grow our portfolio in pursuit of our vision to become America’s favorite lifestyle hospitality company, I am very grateful to have a leader like Robert on our team.”

He continued, “Beyond his expertise as a leader and business partner, there are few who embrace our purpose of Enriching Lives, One Experience at a Time more than him. It makes me so proud that an outstanding and like-hearted human like Robert has chosen to continue his career here with us.”

Butler’s career in hospitality spans more than 30 years, including 14 years at Sage from 2004-2018, culminating in his role as SVP, premium branded division. After a short time away, he returned to Sage in August 2022 as EVP, premier and upscale collections, where he has driven operational excellence at all properties in those collections, according to the company.

“It’s an honor to step into this role with Sage Hotel Management, and I look forward to continuing to build on the success of our teams as we continue to drive our portfolio forward,” Butler said. “I’m looking forward to exceeding expectations for our owners and partners for years to come.”