Omni Hotels & Resorts has named Jeff Doane to the newly created role of chief commercial officer. With more than 20 years of hospitality experience, he previously held senior executive roles with Fairmont Raffles Hotels International and, most recently, as chief commercial officer at Accor North America.
Doane will report directly to president Kurt Alexander and oversee the development and execution of Omni’s integrated commercial strategy across Omni’s current portfolio of hotels and resorts in the U.S. and Canada. He will oversee all disciplines within marketing including brand and tactical marketing, public relations, partnerships, social media and digital platforms He will also be responsible for oversight of the company’s global and hotel sales organizations, revenue management, the Select Guest Loyalty program, distribution and customer service.
The appointment of Doane is particularly significant as Omni has invested more than $2 billion into its portfolio over the last five years and has committed $1.5 billion in portfolio enhancements over the next five years.
“Jeff’s experience leading high-performing teams at successful brands, like Fairmont, will be a key asset to our organization as we continue to elevate our brand position and differentiate Omni Hotels & Resorts in the marketplace,” said Alexander. “Being able to add a leader like Jeff in concert with the recent addition of our new COO, Vince Parrotta, also underscores Omni’s commitment to hiring best-in-class talent.”
Doane actively contributes to the industry by serving on the HSMAI CMO and Foundation Boards, as well as the U.S. Travel CEO Board and the Plug & Play Hospitality Vertical Advisory Board.
