Omni Hotels & Resorts has appointed Annette Bales as VP, sales.
In her new role, Bales spearheads the development and execution of strategic sales plans. Her key responsibilities include increasing revenues through enhanced market penetration, optimizing revenue performance at all Omni-operated properties and ensuring all strategic sales practices align with the brand’s overall business objectives.
“Annette brings a tremendous track record in the sales industry, along with a clear strategic vision that will be instrumental as we continue to elevate our brand,” said Dan Surette, chief sales officer, Omni Hotels & Resorts. “Our high-performing teams are committed to being the best hospitality partner for our customers and delivering exceptional value for them. I look forward to collaborating with Annette as we reach new goals together.”
Bales brings more than 30 years of experience in the hospitality industry. Prior to joining the company, she served as executive director, sales, service & experience at Sunseeker Resort in Charlotte Harbor, FL. She also held various leadership roles during her 15-year tenure at Marriott International, where she oversaw strategic and result-driven sales management, specializing in hotel openings, strategic planning, high-performing team creation and retention, brand management and more.
