Ocra has appointed James Hansen as head of partnerships. He will be instrumental in leading strategic partnerships as the company scales its AI-powered parking revenue management platform across the hotel industry.
Hansen brings more than 25 years of experience in hospitality and hotel management, spanning sales, marketing, operations and finance. He has a proven track record of exceeding revenue, growth, profitability and return objectives for hotel asset owners while driving strategic partnerships and market expansion, according to the company.
Most recently, Hansen focused on strategic growth initiatives as VP, development at Reeco. Prior to that, he served as chief development officer at OTH Hotels & Resorts, where he led the growth and development of a portfolio of more than 15 hotels across the U.S. His previous roles include leadership positions at Hotel Equities, Kolter Hospitality and Interstate Hotels & Resorts, where he developed insight into hotel ownership, management and operations.
In his new role at Ocra, Hansen will focus on building and expanding partnerships with hotel asset owners as the company moves into its high-growth phase. His appointment underscores Ocra’s commitment to helping hotels unlock incremental, high-margin revenue from underutilized parking assets through AI-powered revenue management and global inventory distribution.
“After meeting James at an industry conference a few years ago, it was clear that he understood the value Ocra drives in the hospitality sector,” said Ethan Glass, CEO/cofounder, Ocra. “We first had the pleasure of working with James when he was at OTH Hotels & Resorts as a client, and then we saw the incredible impact he made on the technology side at Reeco. When the opportunity presented itself for us to bring James on board, it was a no-brainer. He’s been an extraordinary champion from the start, and we couldn’t be more excited to have him on our team.”
Hansen said, “I’m beyond excited to join such an elite team of thought leaders and a company that is truly leading innovation in the space. I’ve been an advocate for Ocra for nearly two years now. Parking is a massive ancillary revenue stream and profit center for hotels, and one that’s been overlooked for too long. I’m excited to help the industry recognize and maximize this untapped opportunity to grow NOI.”
