HB Exclusive: Reeco partners with Vision Hospitality Group

Reeco, an AI-driven procure-to-pay platform tailored for the hospitality industry, has entered into a partnership with Vision Hospitality Group, a hotel ownership and management company overseeing 42 properties across eight states. This collaboration aims to address long-standing operational challenges in hotel management by automating accounts payable (AP) processes and procurement workflows across Vision’s entire portfolio.

Reeco’s technology simplifies routine tasks that were previously time-consuming and susceptible to human error—such as reading vendor invoices, recognizing patterns and reconciling payments, according to the companies. By leveraging Reeco’s AI-powered platform, Vision Hospitality Group can improve operational efficiency while freeing up valuable time for hotel teams to focus on guest engagement, team leadership, and service quality.

“Hospitality never stops,” said James Hansen, VP, business development, Reeco. “The demands of running a hotel are 24/7, and time is one of the most valuable assets for GMs and team members. Processes that once took hours can now be completed in minutes, enabling hotel teams to dedicate their energy where it truly matters.”

Reeco’s partnership with Vision Hospitality Group highlights the platform’s ability to address real pain points in the hotel procurement space.

“We believe partners like Vision solidify and validate that our solution addresses a real pain point in the hotel procurement space,” Hansen told Hotel Business. “With top-tier operators in the space such as Vision, we can be assured our solution will be utilized to its maximum potential. In a true partnership fashion, we will solicit feedback and input from the teams to continually improve and enhance our product.”

By adopting Reeco’s AI-powered AP automation, Vision is expected to significantly reduce time spent on administrative tasks, enabling hotel teams to focus on more meaningful aspects of their roles, such as interacting with guests, leading teams and elevating service quality.

“Reeco’s technology is not only a step forward in terms of automation, but it also empowers our teams to focus on what’s most important—delivering exceptional experiences to our guests,” said Hansen.

For Arlene McCullough, SVP, accounting, Vision Hospitality Group, embracing AI-driven automation was a natural decision.

“My role touches many areas of the business—from lenders and brands to investors and general managers—so efficiency is key. When I met the team at Reeco, I was impressed by their enthusiasm, intelligence and innovation. I’ve recommended them to several companies because they truly want to make the hospitality industry better through technology.”

She added, “Embracing the latest technology—especially AI-driven solutions—is essential to how we grow and stay competitive. The hospitality industry is changing quickly, and we’re committed to staying ahead of the curve rather than playing catch-up. We don’t want to be left behind as innovation reshapes the way hotels operate. By adopting forward-thinking tools, we’re future-proofing our operations and building a foundation that supports smarter decisions, greater efficiency, and better experiences for our guests and our teams.”

The decision to partner with Reeco also aligns with Vision’s long-term goals of improving operational workflows. McCullough added, “We expect Reeco’s proprietary AI technology to help automate procurement workflows and eliminate any tedious paperwork and manual invoice processing. This, in turn, will allow Vision hotel teams to shift their focus to where they’re truly needed—engaging with guests, leading teams, and enhancing service quality.”

Hansen believes this partnership signals a broader industry shift toward AI-powered solutions becoming a necessity in modern hotel operations.

“This collaboration represents another step in the right direction for both Reeco and the industry,” he said. “With reputable, well-established management companies like Vision Hospitality Group incorporating technologies that enhance efficiency and profitability, we’re seeing how AI-driven AP automation is quickly becoming a must-have for hotel operations.”