Newmark Hotels, Ascott, Apple Core Select Tech Partners

INTERNATIONAL REPORT—Hotel companies have chosen new technology partners to team up with to help operations. Here’s a look:

Newmark Hotels Partners with Pegasus/Travel Tripper 

Newmark Hotels, Residences, Reserves & Lodges has signed with the newly merged Pegasus/Travel Tripper for a suite of CRS solutions, including GDS, booking engine, digital marketing, CMS, corporate sales representation and Lanyon, the company’s proprietary event management software.

The agreement brings more than 16 new properties onto the company’s CRS platform, and highlights the new entity’s push to leverage the strengths of brands in a recharged product suite that encompasses platforms and services for reservations, distribution, business intelligence and e-commerce. Individually and taken together, they empower hotel groups, brands and independent properties to directly own guest relationships and maximize bottom-line revenues and ROI.

RMS Becomes Exclusive Property Management System for Ascott

RMS won a tender to become the sole property management system (PMS) for The Ascott Limited.

The pilot commenced in early 2018 with three select Ascott properties in Singapore, China and France—Ascott Orchard Singapore, Ascott Raffles City Chengdu and Citadines Bastille Marais Paris. The global rollout commenced in March 2019 across 30 countries.

This included RMS’ property management, central reservations, distribution and built-in channel manager technology to support online bookings, maintain channel management and operate a front-office system in a single application. The rollout is expected to be completed in May 2020.

Apple Core Hotels Selects Cendyn to Power CRM 

Apple Core Hotels, a New York City-based hotel ownership and management company, has selected Cendyn’s eInsight CRM to provide customer relationship management across its portfolio of properties.

Cendyn will implement CRM at Apple Core’s hotels, bringing to light intuitive marketing automation and guest intelligence. This will mobilize Apple Core Hotels to employ data collected from multiple channels to gain an accurate, single source of truth for each guest. This visibility and accessibility will provide each Apple Core property a clear understanding of its guest history and preferences in real time, while providing total chain visibility to hotel management for all locations.

Moreover, Cendyn eInsight CRM will help Apple Core Hotels further personalize a guest experience that empowers exceptional service, leverage tools that build lasting brand loyalty and drive direct bookings.