Cendyn has acquired WIHP, a hotel digital marketing agency and metasearch platform provider. The acquisition signifies a key milestone in Cendyn’s quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings, according to the company.
The merger represents a leap for Cendyn, reinforcing its EMEA and global footprint at a time when the industry is focused on driving more profitable revenue. By joining forces, the two entities create a digital ecosystem that empowers clients of both Cendyn and WIHP to generate profitable revenue growth driven through their direct booking channels.
Jack Blaha, CEO, Cendyn, said, “The synergy between both companies is remarkable, and with WIHP’s metasearch prowess, this merger reaffirms our commitment to driving more demand for our customers’ most profitable direct booking channel.”
Vincent Ramelli, CEO, WIHP, said, “At the core of this transformative acquisition lies two true digital leaders in the industry. Marrying Cendyn’s rich heritage with WIHP’s state-of-the-art metasearch expertise establishes a new epoch in the hospitality industry. We are incredibly excited to see what we can achieve together for our industry.”
