NewcrestImage opens Hotel Mockingbird in Dallas

Hotel Mockingbird, Dallas, with 296 rooms and suites over nine floors, has opened in the Park Cities in-town neighborhood of Dallas as part of Marriott’s Tribute Portfolio after a complete renovation and rebranding. The property formerly known as The Beeman Hotel was acquired in October 2024 by NewcrestImage and is now managed by Coury Hospitality.

“Today’s travelers want more than just a hotel stay; they expect an experience and the Mockingbird delivers exactly that,” explained Mehul Patel, managing partner, NewcrestImage. “Our renovation has energized satisfaction for guests and profits for us by making the hotel a little hipper, a little more stylish and little more relevant.”

Paul Coury, CEO, Coury Hospitality, said, “Our decisions as property manager focus on building outstanding value for guests, the local community and our ownership partners. We position the Mockingbird as the living room for the community and lead with F&B to create energy, drive engagement and make every touchpoint matter.”

As part of the renovation, two food and beverage locations were added: Verse Kitchen and Bar, and Raven speakeasy. The hotel also includess 12,000 sq. ft. of flexible meeting space.

The property is close to Mockingbird Station, Highland Park Village, Love Field, Southern Methodist University, Cotton Bowl Stadium, American Airlines Center and Dallas Arboretum and Botanical Gardens.

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